Maybe, shampoo company’s research shows that before thinking of shampoo, people think of hairstyles. Next, maybe this customer wonders whether hair products are available that can help her maintain a particular hairstyle. So, say, shampoo company’s product contains Chemical X, that will increase the time her hair stays frizzy. But then said shampoo is also green and earth-friendly. Looks like a winning combination.

But wait! What about other shampoos in the market? Now don’t you just want to whisper in your customer’s ear, “Listen honey, Shampoo B costs a whopping million dollars. On the other hand, Shampoo C costs less than one cent but it also contains Chemical D – a poisonous, polluting thing that turns your hair slowly to slime.” You get where this is going.

Of course, these are exaggerations. But the lesson here is that your customer is being answered step-for-step. Maybe you want to add visual elements to your webpage as your customer starts from the top of the webpage and works her way down to the juicy parts (pun intended).

To answer this question, we’d have to be the best web design company in Boston. Well, we are a little bit. 

So ERP tools are supposed to bring all business operations into one single control tower, storing information, streamlining workflows by defining standards and automation. Company T’s customer has seen all of this before. He knows the exact amount of RoI this application brings and also what it doesn’t bring. The question is, do you?

Maybe, you’ll want to look at known bugs and shortcomings of the ERP software your customer’s organization is currently using. You may want to simplify licensing per seat or per ID. You may also want to show case studies where your product has demonstrated better performance than your competitors.