Professional design is not good in itself, but only when it meets the site’s objectives. People disregard designs that disregard people. In this blog, we will show examples of great website design and discuss the latest trends in this field.
Why is it necessary for your website layout to be modern and creative?
A layout is the template that defines the structure of the site. It provides clear paths for navigating the web resource and allows you to understand where to place the most important elements. If you choose a good layout that makes it easy to find important information intuitively, your users will stay on the site. Users will undoubtedly leave this webpage if the information on the home page is incorrectly placed, the design is too bright or dull, or the page takes too long to load. Customer experience on websites and their layouts are inextricably linked. The most effective modern design can bring attention to your home page and increase conversion rates.
As a result, it is preferable to spend more time designing the perfect layout than to lose users who are unwilling to make even a minor sacrifice. A well-designed home page serves as your company’s face. The home page design welcomes the audience and demonstrates all of the benefits. Only a creative website layout can help spark the interest of users. Unfortunately, finding inspiration and creating something new, interesting, and creative is sometimes not simple. In this case, a web designer should take some inspiration from the most popular and successful sites used by designers all over the world.
Tips for Designing a Successful Website
1. Having a plan
No matter how wonderful the website is, if the customer does not understand its purpose, he or she will abandon the purchase. As a result, the design should clearly inform the visitor of where he has arrived, what can be done here, and why it is beneficial to stay. For instance – here is Tessemae’s website, which sells condiments:
It includes product photos, serving specific recommendations; and it employs the use of bright colours associated with something spicy. It is clear to the visitor exactly what sort of product he is being offered to buy.
2. Ease of use
Usability encompasses a broad array of parameters, from loading speed to navigation convenience and search availability. Here are few things to consider:
1. Determine your user’s skill level because a website with which you can build mathematical models will have a very different interface from an online store with clothes.
2. Make use of well-known models (if the user does not understand how to use the website menu, then he is unlikely to devote time to its content).
3. Establish a visual hierarchy (show the user what matters most and clearly separate blocks of text for easier viewing).
4. Avoid overcomplicating things (if something can be done even easier, do it).
Trello serves as an example here.
3. Content of high quality
It is made up of two metrics: readability and utility. If useful content is rendered incomprehensible, the visitor will never realize how important it was. At the very same time, unmemorable and useless content will not save even the best design. Here is the example of Starbucks:
4. Can this website be trusted?
Users are distrustful of a corporate website where only an e-mail address is specified as a means of communication. Unknown blogs appear to be untrustworthy. Orders are not accepted by stores that do not disclose payment and delivery methods. So, take a look at the following:
1. Is it obvious who owns the webpage?
2. Can you see the company logo?
3. Is detailed contact information provided, such as a postal address, a map of the location, operating hours, phone numbers, and, lastly, an e-mail address?
4. Is there a section of the website dedicated to the employees of the company? The presence of such a section gives the impression of a previously completed acquaintance.
5. Does the website include customer testimonials and portfolios?
6. What is known about the company’s history? How long has it been in existence? Who is the founder of it? Who are the financiers? What are the company’s objectives?
7. Is there any information on warranty returns and service? What are the Terms of Service and Privacy Policies?
There are elements on the websites of all well-known companies that indicate their dependability. For example, here is a snippet of the Weave Designs’ Website, which is a website design and development company, that serves all the above mentioned purposes.
5. Images and Illustrations
For quite some time, graphic design and illustration were distinct disciplines. Graphic commercialization and graphic art did not sit well together. So much has changed through time to adjust. Two distinct worlds are merging, and graphic designers use illustrations with spectacular effect. In this example, a photographic image is drawn and added using a different technique.
Bonus TIP: Monochrome, i.e., One color is enough
Designers, on the other hand, do not limit themselves, and why should they? Such outstanding monochrome designs are dense but unfinished. Contrasting colour flashes are used to draw attention to the important elements such as text, text boxes, borders, or separators.
We at Weave Design offer you a wide choice of graphic designing and web development services. You may check out our portfolio here: https://weave.design/portfolio/
Conclusion
We live in a digital age where having a unique branded website is difficult to come by. The website’s design has the potential to become the company’s face, attracting customers. Designers are constantly learning and researching the user experience in order to provide you with only the optimal solutions. Unfortunately, knowledge is not always sufficient; sometimes web designers, developers, and marketing companies require a little inspiration, which we hope they can now quickly find with the assistance of our list. The websites on our list will assist you in getting started with the implementation of new ideas while keeping current trends in mind. They are all unique, so everyone can find what he requires.
If you have not already, check out our recent blog that highlights the 5 Bad Website Design Examples and How to Avoid Them
Do you need help with a Graphic design, Marketing, or Web development project? Schedule a free consultation with an expert from weave design today!
Let’s design a better website – together.